Thursday, May 25, 2017

Linen - Embrace the wrinkles - Old School Air Conditioning (sort of)

Men's Linen Shirt

Staying Cool with Style

Marcello Sport Palm Beach Linen Mens short sleeve Shirts         Marcello Sport Linen Colors Lime Plaid Mens button down short sleeve Shirt

Every Spring as I transition to wearing summer clothes, my spouse inevitably says "Are you really going to wear that again?" and I think "of course I am", then I look a little closer and realize some of my favorite summer items did not survive last summer very well.

There are more options for men today than the basic tee shirts and polo shirts. I strongly suggest all men think seriously about a well made men's linen shirt for this summer.

The one downfall of a linen shirt and the reason many men shy away from it is because of its likeliness to wrinkle. When is hot out, wrinkles are your best friend. When your clothes wrinkle it creates little pockets of air so less fabric is directly touching your skin. Less fabric on your skin means less heat your body has to deal with. Linen is basically old school air conditioning.

The main benefit of wearing a linen shirt in hot weather is the coolness and sun protection it will provide. The loose weave allows more airflow and the structure of the fibers allows it to stays away from your skin allowing better airflow over your body. Linen is a “stiff” fabric and is less likely to cling to the skin allowing it wick moisture and quickly dry out and becomes cool again.

Linen is highly absorbent and a good conductor of heat. Your linen shirt will feel cool to the touch and is capable of absorbing moisture and then and quickly yielding it again. Because of its molecular structure linen cloth can absorb as much as 1/5 of its weight before giving a feeling of being damp or wet. Basically, your linen shirt will absorb lots of perspiration and it is unlikely it will ever feel clammy. Water is both absorbed and evaporated quickly. The result is your linen shirt acting like an excellent cooling system.

Apart from coolness and high absorbency, linen has another very favorable property, good heat conductivity characteristics. Heat conductivity refers to the extent to which heat can be conveyed through the fabric. As linen quickly allows the heat to escape, it further improves cooling. The heat conductivity of linen is about five times higher than wool and eighteen times higher than silk.

If you have never owned a great linen shirt, get one for this summer. You can feel cool and look great and as an extra bonus, if you get a sun burn linen will help with keeping the burn cool.

Marcello Sport Riviera Plaid Linen Mens button down short sleeve Shirt

Wednesday, May 24, 2017

Video clips showing some Marcello Sport Fashions

We are begining to add video on Justin-Harvey.com to give people a better idea of the amazing men's clothing.

Here are a few short videos showing Marcello Sport shirts and a Marcello unconstructed sport jacket.

Men's Fashion Videos

Featuring Marcello Sport

Marcello Mens Sport Knitted unconstructed Mens Sport Jacket 
with Pic Stitching

Wearing a sports coat with jeans has been a fashion for a long time, but having a sports coat designed specifically to be worn with jeans is where Marcello Sport has perfected the look.

The Marcello Sport knitted unconstructed sport jacket merges a classic blue sports coat with denim creating a jacket that will complement your favorite jeans like never before. J417

Marcello Bright Stars Men's Shirt

The engineered pattern of this shirt refers to the gradient of stars at the top fading to pure white toward the bottom of the shirt. One of the most unique patterns we've seen. No pocket, classic fit, double button adjustable cuffs with contrasting inner collar and cuffs.

Marcello Painted Puzzle

Jewel toned, painted geometric pattern. Unique and sophisticated. Double track stitching, custom buttons, medium spread collar, classic fit. This a very cool shirt with bright colors and a great pattern.

Marcello Bold Check With Jacquard Paisley

Wow .... just wow.
This Marcello Sport shirt is a great example of why Marcello Sport is known for exemplary style that can not be matched. The check pattern alone has fine detailing and unique color transitions, but with the addition of the jacquard paisley this shirt is simultaneously classy, cool and casual. A beautiful mix of bold checks with a subtle jacquard paisley background. Shirt has no pocket, double button adjustable cuffs and spread collar. 100% cotton.

Friday, May 12, 2017

The Better Dressed Get Better Service

Credit: University of Missouri-Columbia

Well Dressed Men

Get Better Service

We at Justin Harvey have been saying for decades that dressing well not only makes a man feel better and other people notice. Recently Dae-Young Kim, an associate professor of hospitality management in the MU College of Agriculture, Food and Natural Resources, and his doctoral student, Kathleen Kim, have found that restaurant servers often use stereotypes to determine which customers will leave better tips.

In their survey of 222 current and former restaurant servers, they found that regardless of race, well-dressed men were identified as more likely to leave good tips, while casually dressed men were seen as the least likely of any group to leave good tips.

Most Justin Harvey customers already knew this intuitively, but now there is a study that proves it. Dressing well has so many benefits, feeling better about yourself, being more attractive and now better service at restaurants!

For any man going out, looking your best for your wife or date is important but the benefit of better service at dinner not only is good for himself but also boosts his appearance to those he is dining with.

Test it for yourself, go out to a favorite restaurant wearing an outfit consisting of items that you think don't look good and are very casual and pay attention to the way the staff respond to you. Does the hostess smile at you and immediately? Is the waiter/waitress attentive and friendly. Listen to the words they use when speaking to you and their body language. The next night go to the same restaurant wearing an outfit that you really look good in, more dressy than casual, and see what happens.

Many years ago we did a similar exercise at stores and found that being better dressed caused the staff to be more attentive. We also found that the more expensive the store the more noticeably the staff were more attentive. The reason behind this phenomenon is pretty simple, a sales person in a store or a waitress/waiter has limited time and energy and are trying to maximize their return on spending that time and energy. A well dressed man is assumed to be a bigger tipper at dinner and bigger spender in a store.

A good rule of thumb when choosing an outfit is "It's better to be the best dressed man in the room than the worst". Of course a man should wear jeans and a tee shirt to a cookout, but they don't have to be your old ripped jeans and faded "I'm With Stupid" tee shirt. A crisp pair of lightweight jeans and a designer tee shirt are just as comfortable and look far better.


Thursday, May 4, 2017

Lightweight Jeans – Not just for summer

Light Weight Jeans

Better Men's Jeans

With Spring in the air and summer around the corner, a great pair of light weight jeans can keep a man comfortable and looking great without burning up in the heat. Justin Harvey has made lightweight jeans that are a game changer, the Marcello Sport LP2000 Denim Jeans.

All men love jeans. Jeans are a staple of every man’s wardrobe, we will wear them with almost anything and they look good.  In the summer many traditional jeans are a bit hot, but men wear them anyway.

Today there are lots of jeans that are labeled “lightweight” and for the most part they are lighter in weight than traditional jeans, but that does not necessarily mean the jeans are not as hot on your skin because often the lightweight denim has too much synthetic fabrics mixed into the cotton to reduce weight and give some stretch and makes the denim hold more heat.

Marcello’s goal was to create light weight jeans that look traditional, feel like jeans and fit men comfortably. They dissected what goes into a good fitting pair of jeans: the fabric content, the fabric weight, the leg sizing, the waist sizing, the front rise, the back rise, the inseam, the leg opening, the knee opening etc… to come up with a the LP2000 jeans.

The design experts at Marcello Sport identified the ideal lightweight denim weight. Denim is measured in ounces, like most textiles used in clothing. It’s usually much heavier than wool or finer cotton weaves. That gives it sturdiness, but also makes it warmer in the summer. Traditional denim jeans use cloth that weighs between 8 and 13 ounces per yard. That’s thick enough to be tough, but not too stiff. Anything above 16 oz. is getting into one of two niche markets: truly rugged work-wear for men who punish their jeans severely, and monstrously thick “raw denim” designed to fade and crease in dramatic patterns. You don’t want to wear either of them in hot weather if you can help it.

Marcello LP2000 jeans weigh just 6 - 8 ounces per yard, 30%-40% lighter than traditional jeans, and actually feel better than some khakis and chinos in the summer. Trousers in a very tight cotton weave can actually be more stifling than jeans made from denim an ounce or two heavier, simply because of the airflow. Denim is a fairly breathable weave.

Most men want a bit of stretch in the jeans without sacrificing the look and feel of denim. In order to achieve this the LP2000 jeans are 98% cotton with 2% Lycra, just enough to give a bit of stretch and allow the cotton to breath and still have all the character of a heavier material. The bit of stretch makes the LP2000 jeans incredibly comfortable for men of varying shapes and sizes.

When the LP2000 first arrived at Justin Harvey we were impressed.
We decided to give the jeans to our employees at Justin Harvey in order to get first hand opinions and the response was a resounding “Best jeans ever!”. Even our most difficult to fit individuals were impressed that the jeans actually fit them comfortably and looked great.

"Wow, I've never had jeans fit this well"
 - David - tech team (tall, lean build)

"These fit perfect and are so lightweight, can I keep them?"
 - Glicky - design team (average height, athletic build)

"Why aren't all jeans this comfortable?"
- Jason - inventory control (average height, heavy build)

Now that the weather is getting warmer it’s time to try a pair of lightweight jeans to experience the difference. We have many customers that try the Marcello LP2000 as summer jeans and come back to buy every color and wear them all year round.

Marcello Sport has taken their obsession with great quality and design and produced the best men’s lightweight jeans with the perfect fit. Available in Denim, Navy and Black.